Marketing Management is the discipline of an organization which focuses on the application of promotional techniques and methods inside enterprises and organizations and on the management organizational marketing resources and activities to create demand and successfully place its good and services in the market to reach its customers .TCB has developed a practical bespoke course to teach marketing management as a 40 hours module which includes developing understanding and knowledge of placing a Product with right pricing and promotional strategies to reach desired customers.
TCB Course covers
Marketing as a management discipline
Market analysis, Knowing Customers’ Needs and Expectation to help develop a successful product
4Ps of Marketing, Market segmentation
Social marketing
Internet and online marketing, e-commerce
Competitors Analysis
Cost Vs Value
Selecting right media
Developing Marketing strategies.
Project: Develop a Market Strategy of your company’s Products or services
TCB Course covers
Marketing as a management discipline
Market analysis, Knowing Customers’ Needs and Expectation to help develop a successful product
4Ps of Marketing, Market segmentation
Social marketing
Internet and online marketing, e-commerce
Competitors Analysis
Cost Vs Value
Selecting right media
Developing Marketing strategies.
Project: Develop a Market Strategy of your company’s Products or services
Degree or near Degree, Diploma holders with good communication skills . Some industrial exposure and working experience in Marketing and Sales experience is an advantage
