Marketing Management is the discipline of an organization which focuses on the application of promotional techniques and methods inside enterprises and organizations and on the management  organizational  marketing resources and activities to create demand and successfully place  its good and services in the market to reach its customers .TCB has developed a practical bespoke course to teach marketing management as a 40 hours module which includes developing  understanding and knowledge of  placing a Product with right pricing and promotional strategies to reach desired customers.

Course Details

TCB Course covers

Marketing as a management discipline

Market analysis, Knowing Customers’ Needs and Expectation to help develop a successful product

4Ps of Marketing, Market segmentation

Social marketing

Internet and online marketing, e-commerce

Competitors Analysis

Cost Vs Value

Selecting right media

Developing Marketing strategies.

Project: Develop a Market Strategy of your company’s Products or services

This course is developed as per TCB schemes for training and Independent certification of persons as per ISO 17024 standard

TCB Course covers

Marketing as a management discipline

Market analysis, Knowing Customers’ Needs and Expectation to help develop a successful product

4Ps of Marketing, Market segmentation

Social marketing

Internet and online marketing, e-commerce

Competitors Analysis

Cost Vs Value

Selecting right media

Developing Marketing strategies.

Project: Develop a Market Strategy of your company’s Products or services

Degree  or near Degree, Diploma holders  with good communication skills . Some industrial exposure and working experience in Marketing and Sales experience is an advantage 

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Course Details

Marketing Management Fundamentals

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